Legal
Privacy Notice
Last updated September 14, 2026. This notice explains exactly what GoLow LLC ("GoLow", "we", "us") collects from Hosts and Guests, why, who receives it, how long we keep it and the rights you can exercise.
1. Who we are
GoLow LLC operates the GoLow car-rental marketplace at golowcar.com, connecting vehicle owners (Hosts) with people who rent them (Guests). GoLow is the controller of the personal information described in this notice.
This notice covers the GoLow website, booking flow, Host and Guest dashboards, GoLow chat and the emails we send. It does not cover a Host's own insurance company, or any third-party site you reach from a link on GoLow.
2. What we collect
Account information. Name, email address, phone number, city, profile photo, account role (Guest, Host or admin) and, for Hosts, the signed Host Agreement and the date you signed it.
Vehicle information from Hosts. Make, model, year, photos, description, features, pricing, availability, pickup area and delivery settings. We also collect the VIN, license plate, registration document and insurance policy. VIN, plate and documents are stored privately: they are never shown on public pages, in search results or to Guests.
Booking and payment information. Trip dates, pickup and return details, booking code, amounts, the Vehicle Protection plan you selected, your acceptance timestamp for the mandatory Trip Protection, refunds and payout status. Full card numbers, CVV and bank account credentials never reach GoLow servers — our payment provider collects and stores those directly, and we only receive a token, the card brand, the last four digits and the result of the charge or authorization.
Delivery and location searches. Addresses, cities and ZIP codes you type into search or into a delivery request, and the coordinates we derive from them to place cars on the map.
GoLow chat messages. Messages exchanged between Guests and Hosts, including automated moderation results when a conversation is closed for attempting to move the rental or payment off the platform.
Trip location data. Only when a Guest explicitly turns on live location sharing for an active reservation. See section 5.
Reviews and ratings. The star rating and written review you leave after a completed trip. Reviews are shown publicly with the reviewer's first name only.
Support and contact messages. What you send us by email, the contact form, phone or WhatsApp, and our replies.
Technical and log data. IP address, browser and device type, pages visited, error reports and sign-in events, collected to keep the service running and secure.
3. Why we use it and our legal basis
| Data | Why we use it | Legal basis |
|---|---|---|
| Account and identity | Create your account, authenticate you, separate Guest, Host and admin access | Performance of our contract with you |
| Listings and search | Publish cars, show availability and place approximate pickup areas on the map | Contract / legitimate interest in running a marketplace |
| Bookings and payments | Price a trip, charge the card, apply Trip Protection and the selected Vehicle Protection plan, place or release a refundable hold, pay Hosts | Contract |
| VIN, plate and documents | Verify the car is real, registered and insured before we publish it | Legal obligation and legitimate interest in fraud prevention |
| GoLow chat | Let Guests and Hosts coordinate, and moderate attempts to bypass the platform | Contract / legitimate interest in safety and platform integrity |
| Trip location | Help a Host locate their own vehicle during an active trip | Your consent, which you can withdraw at any time |
| Emails and notifications | Booking confirmations, receipts, protection disclosures, document reminders | Contract / legal obligation |
| Tax, accounting and claims | Keep invoices, payout records and protection acceptance evidence | Legal obligation |
| Security and fraud | Detect abuse, suspended accounts, chargebacks and unauthorized access | Legitimate interest in protecting users and the platform |
We do not sell your personal information, we do not share it with advertisers, and we do not use it to train advertising profiles.
4. What Hosts and Guests can see about each other
A Host sees about a Guest: first name, profile photo, star rating, the booking code and the trip details (dates, total paid and, when delivery is requested, the delivery address). A Host never sees a Guest's email, phone number or home address unless the Guest chooses to share a phone number for a specific trip.
A Guest sees about a Host: first name, profile photo, city, bio, the cars they list, their rating and public reviews, and the approximate pickup area. A Guest never sees a Host's email, phone number, exact address, VIN, plate or documents.
Anonymous visitors can browse cars and Host profiles with the same privacy-safe information. All contact between Guests and Hosts happens through GoLow chat.
Public reviews show the star rating, the review text, the trip month and the reviewer's first name. They never expose the reviewer's account identifiers or the trip record behind them.
5. Trip location sharing (opt-in)
A Host can send a location request for an active reservation. The Guest receives a notification and an email, and nothing is shared until the Guest accepts. Sharing is always optional: declining does not affect your booking, your price or your rating.
Once accepted, the Host sees the vehicle's position for the duration of the trip. A Guest can stop sharing at any time from their dashboard, and sharing stops automatically when the trip ends. Location points are deleted 30 days after the trip ends. When no location is shared, the Host only sees the registered pickup address of their own car.
6. Service providers
We use a small number of providers, each receiving only the minimum data needed to do their job, under contracts that bar them from using it for their own purposes:
- Payment processing. Collects card details directly, charges trips, places refundable authorizations and pays Hosts. Card and bank credentials stay with them.
- Transactional email. Delivers confirmations, receipts, protection documents and account emails from our own notify.golowcar.com domain.
- Maps and geocoding. Converts the addresses you search into coordinates and renders map tiles. Map tiles are loaded without any GoLow account identifier.
- Hosting and database. Runs the site and stores your records, with access restricted per user and per role.
We may also disclose information when required by law, a valid legal request, or to protect the rights and safety of our users — and to a successor entity if GoLow is acquired or merged, under the same commitments described here.
7. How long we keep your data
| Data | How long we keep it |
|---|---|
| Account profile | While your account is active, then up to 24 months |
| Bookings, invoices and payouts | 7 years (tax and accounting obligations) |
| Protection plan selection and acceptance record | 7 years (claims and disputes) |
| Vehicle documents (registration, insurance) | While the car is listed, then 24 months |
| GoLow chat messages | 24 months after the conversation closes |
| Trip location points shared by a Guest | Deleted 30 days after the trip ends |
| Support emails and contact form messages | 24 months |
| Security and access logs | 12 months |
When a retention period ends we delete the data or irreversibly anonymize it. Some records — invoices, payouts, protection acceptance and claims evidence — must be kept for the full legal period even if you close your account.
8. Your privacy rights, including access
Right of access. You have the right to know whether we hold personal information about you and to receive a copy of it. Most of it is already visible to you: your profile, bookings, receipts, reviews and location history are shown in your own dashboard, and you can export or screenshot them at any time. For a complete copy of everything we store — including logs and records not shown in the dashboard — email us from the address on your account and we will compile it for you.
You can also ask us to:
- Confirm what personal information we hold about you and get a copy of it.
- Correct information that is inaccurate or out of date.
- Delete your account and personal information, except records we must retain for tax, accounting, claims or fraud-prevention reasons.
- Receive your data in a portable, machine-readable format.
- Withdraw a consent you gave, such as trip location sharing.
- Object to, or ask us to limit, a specific use of your data.
Florida and other US residents may exercise these rights free of charge, and we will not discriminate against you for using them. Much of this is self-service: you can edit your profile, vehicles, pricing and availability at any time from your dashboard.
For anything else, write to support.team@golowcar.com from the email address on your account. We confirm receipt within 5 business days and respond within 30 days. If we need longer, we will tell you why.
9. How we protect your data
Every record is protected by row-level access rules: your account can only read and write its own data, Hosts can only reach their own vehicles and reservations, and administrative views are restricted to admin accounts. All traffic is encrypted in transit. Private files such as registration and insurance documents are served through signed, short-lived links rather than public URLs. Financial fields on a reservation are calculated and locked server-side, so they cannot be altered by a browser.
Read more on our Security and compliance page, including how to report a vulnerability.
11. Children
GoLow is not intended for anyone under 18, and renting or listing a car requires a valid driver's license. We do not knowingly collect information from children. If you believe a minor created an account, contact us and we will delete it.
12. International transfers
GoLow operates from the United States and stores data on US infrastructure. If you access GoLow from another country, your information is transferred to and processed in the United States under this notice.
13. Changes to this notice
We update this notice when our practices change. The "last updated" date at the top always reflects the current version, and we email account holders before a material change takes effect.
14. Contact us about your privacy
For access requests, corrections, deletion, portability or any privacy question:
Email: support.team@golowcar.com
Phone and WhatsApp: +1 (305) 397-4149
Company: GoLow LLC, Florida, United States
Related pages: Terms and Conditions, Protection Policy, Security and compliance.